Bar professionals have always known that ice in a cocktail is not just for cooling, nor is its shape only about aesthetics. Ice is part of the life and soul of a drink.

During the holidays we often think of presents, parties, and lots of food and drink with friends. But it's also an important time to think of those in need, and the people and organizations who spend all year helping the less fortunate. This season, Perlick teamed up with the United Way, one of the world's largest non-profit organizations, to help do our part in giving back to our local community here in the Milwaukee area.

When it comes to bar and beverage equipment from Perlick, one of the most satisfying parts of our business is to see how our equipment is used. It's a true honor for us to belly up to the bar, look down behind it, and see that iconic black logo in the top corner of a front-venting refrigerator or Tobin Ellis Signature Cocktail Station.

Have you ever sat down at a local tavern and ordered one of your favorite beers only to take a sip and notice it tasted stale or sour? This is a bar foul more common than people think, and it is most often caused by dirty beer lines.

It probably makes sense that Perlick takes beer dispensing seriously since our founders are German. But to say the Germans take beer seriously is an understatement. A serious one. In fact, there's a word in German -- bierernst -- which means "deadly serious" when converted in conversation, but the literal translation of the word is "beer serious." Yes, they're that serious.

It's been said that success comes from two things: the instinct to know what to do and the drive to do it. If it weren't for a combination of both instinct and drive, we'd never be where we are today after more than 100 years.

Customers like to get to know their bartenders, but do bartenders ever get to know their bar makers? Discover our team here at Perlick as we go behind the scenes with the people who make the magic. In this Perlick Profile, we sit down with Wayne Zelinski.

Take a quick trip with us to rediscover the classic rum drink that’s been around since 1898 and carries a legacy that is still cherished today. We're talking about the daiquiri. Many of us have enjoyed this refreshing cocktail while on vacation, or at our favorite cocktail bar, but few of us know the story behind the Papa Doble...better known as the Hemingway Daiquiri.

The great American author, Ernest Hemingway, was known to enjoy a cocktail or two. He became synonymous with the daiquiri after a chance meeting between him and a famous Cuban bartender helped shape the history of this drink.

The Perlick Process has always been about you, the customer. Not always the person who owns the bar or restaurant, it's much deeper than that. Our process is about the guy at the ballpark who wants a cold draught beer or the mom who wants to spend a lazy afternoon in the garden with a chilled glass of rosé.

Tobin Ellis knows his way around the bar, and today, knowing your way around the bar can be more important than tradition might dictate. That's why Perlick's collaboration with Tobin Ellis has worked out so well.