Talk about keeping it in the family! Perlick isn't only a 103-year-old, family-owned, 5th generation company. We also have some multi-generational associates who work side by side with their family members. In this Perlick Profile, we chat with Mitch and West Goad. Combined, the father/son duo has worked at Perlick for more than 4 decades, and they have a great story to tell.
Mitch was born and raised in Milwaukee. He and his wife Mary have 4 boys, ranging in age from 25 to 33 years old. Mitch and Mary home-schooled all 4 boys! In addition, Mitch has worked at Perlick's manufacturing plant for 36 years. He loves Milwaukee, especially living near Lake Michigan.
Mitch's oldest son West started working at Perlick in 2012. His background is in making eyeglasses, so it's been an interesting transition to bar and refrigeration equipment.
You can tell just by talking to Mitch and West that they are a close family, and enjoy each other's company. Let's learn more about this