Bar professionals have always known that ice in a cocktail is not just for cooling, nor is its shape only about aesthetics. Ice is part of the life and soul of a drink.

When it comes to running a hospitality or foodservice business in the age of COVID-19, operators are having to get more creative than ever. The ability to be flexible is key. One of the ways to do that is by making a business as mobile as possible. Mobility allows for social distancing, and the distribution of crowds and staff at events.

Today, we look at a business that embraced tap beverages on wheels a few months before the pandemic and has since made even more modifications to be sure their clients feel safe. Fizzy Vintage Mobile Bar Cart is based in Atlanta. The three-wheeled beverage cart is big enough for 6 (Perlick!) taps, but small enough to fit in almost any venue. Business owner Billy Burch came up with the idea during a leisurely run, and since then, “Fizzy” has been hired for weddings, corporate events, bar mitzvahs, and other milestone events.

(Note: Photo taken before COVID-19 and Perlick’s mask policy was put in place)

Many of us are looking for ways to give back to the community, especially during these difficult times. The subject of today’s Perlick Profile has been serving his community for years, and we want to tell his story. Today we meet Product Engineer Jeff Burnett!

Jeff was born in Caledonia, Wisconsin, which is south of Milwaukee in Racine County. His family moved just west of there to Raymond when Jeff was about 6 years old, and he still lives in Raymond with his wife Lori and their children Gary and Samantha. Jeff has been with Perlick for almost 5 years.

Jeff is very friendly and knowledgeable, and willing to take time to help any of his coworkers. Let’s learn more about Jeff!

What are your main duties as a Product Engineer at Perlick?

Jeff: I work on both underbar and beverage dispensing, and we will be starting the redesign of th

In honor of the Brewers Association’s National Beer Week May 11-17, Perlick wants to recognize home brewers. Given the current situation our world is facing due to COVID-19, most people are spending more time at home, and some are dabbling in new hobbies. From sourdough starters to crocheting, painting to brewing beer, the opportunities are endless!

Perlick is proud to work with some of the most skilled workers in the bar and refrigeration equipment business: engineers, machinists, welders and beer experts. Today we ask beer expert Dan Bode for his tips for successful home brewing.

Dan is a skilled Perlick Beverage Systems Sales Engineer (and cookie baker, but that is a topic for a future blog ?). He has some simple tips to get your homebrewing operation up and running.

As a Perlick Beer Expert, y

Home is where the heart is. The truth is, home is where EVERYTHING is these days: work, school, dinner and a movie, the corner bar, newscasts, concerts, sporting events, etc. With stay at home orders of varying degrees across the United States due to COVID-19, we are all getting to know our homes better than we thought we ever would.

While it is a stressful time for everyone, it has also been a time to step back and take life slower. It means more time at home with family, which for many parents of young children, has been both a gift and a challenge. It has also given us more time to think about home improvement projects. At Perlick, one of our missions when we developed our residential line was to help people enhance their homes with beautiful kitchen and home bar products that will stand the test of time.

Talk about keeping it in the family! Perlick isn't only a 103-year-old, family-owned, 5th generation company. We also have some multi-generational associates who work side by side with their family members. In this Perlick Profile, we chat with Mitch and West Goad. Combined, the father/son duo has worked at Perlick for more than 4 decades, and they have a great story to tell.

Mitch was born and raised in Milwaukee. He and his wife Mary have 4 boys, ranging in age from 25 to 33 years old. Mitch and Mary home-schooled all 4 boys! In addition, Mitch has worked at Perlick's manufacturing plant for 36 years. He loves Milwaukee, especially living near Lake Michigan.

Mitch's oldest son West started working at Perlick in 2012. His background is in making eyeglasses, so it's been an interesting transition to bar and refrigeration equipment.

You can tell just by talking to Mitch and West that they are a close family, and enjoy each other's company. Let's learn more about this

When it comes to storing and serving beer, there can be a lot of contradictory advice. Everyone seems to have their own opinions on things ranging from serving temperatures to glass shapes, and it can be difficult to know what's right or wrong.

Eggnog is one of those controversial drinks that stirs up strong feelings of either love or hate. We're here to teach you more than you ever thought you’d need to know about this creamy concoction!

During the holidays we often think of presents, parties, and lots of food and drink with friends. But it's also an important time to think of those in need, and the people and organizations who spend all year helping the less fortunate. This season, Perlick teamed up with the United Way, one of the world's largest non-profit organizations, to help do our part in giving back to our local community here in the Milwaukee area.

When it comes to bar and beverage equipment from Perlick, one of the most satisfying parts of our business is to see how our equipment is used. It's a true honor for us to belly up to the bar, look down behind it, and see that iconic black logo in the top corner of a front-venting refrigerator or Tobin Ellis Signature Cocktail Station.