Canned cocktails have become the buzz in the beverage industry. With consumers looking for more diversity in their beverage offerings, ready to drink (RTD) cocktails are taking the scene by storm. Hard seltzers paved the way, but pre-mixed canned cocktails are now one of the fastest growing beverage trends in America. We want to share how this beverage category can benefit both bartenders and bar operators.

The ready to drink category isn’t new

Ready to drink cocktails have been on the market for decades, but not a lot of consumers knew about them. It took the COVID-19 pandemic to help them skyrocket to fame. DISCUS President and CEO Chris Swonger, stated,

When it comes to storing and serving beer, there can be a lot of contradictory advice. Everyone seems to have their own opinions on things ranging from serving temperatures to glass shapes, and it can be difficult to know what's right or wrong.