

6/22/2026
Commerical Rep Territory Expansion
Effective immediately, Squier Associates will expand its territory responsibilities to include Eastern Pennsylvania, Southern New Jersey, and Delaware.Additionally, E3 Commercial Kitchen Solutions will assume responsibility for Western Connecticut.
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6/16/2026
Raising the Bar
Our Milwaukee HQ was all about execution as we brought emerging commercial reps in for hands-on training focused on product, installation, bar design, and beverage systems.
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6/4/2026
New Pre-Configured Bartender Cockpits™ Coming Soon
Bartender’s Cockpit™ photo dump alert 🚨 This is your sign to stop scrolling 🤤
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5/29/2026
Welcome to the Family, Ignite!
We are excited to welcome Ignite Foodservice Solutions to the Perlick family of commercial foodservice representatives, effective June 1st, 2026.
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5/14/2026
Happy Hour at the National Restaurant Association (NRA) Show was a SMASH!
Good drinks. Great people. One unforgettable hang in Chicago.
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5/7/2026
The Total Perlick Experience
For over a century, Perlick has been building the best bars in the world, leading with innovation that moves the industry forward. The highest-quality, most advanced, and most dependable products backed by expert service and a legacy you can trust. Engineered for the people behind the bar, and everyone around it. The Total Perlick Experience. Helping the World Serve Better™ No equivalent.
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4/3/2026
Cocktail Freezer (Dual Zone) Launches April 2026!
A purpose-designed companion to the Bartender's Cockpit, this Cocktail Freezer (Dual Zone) keeps specialty ice, frozen glassware, and a refrirgerated product all within an arm's reach.
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1/13/2026
Dean Nienhuis Announced as Perlick President
Rooted in Milwaukee, driving the future! 🍻💪
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