The Importance of Serving Beer at the Right Temperature

Beer. Suds. Ale. Stout. Nectar of the gods. The reason we know god loves us… No matter what we call it or how it's used in famous quotations, beer comes in many different styles and varieties. So if not all beers are created equal, why do bartenders often serve them that way?

With the growing craft beer industry taking up more and more of the market share, it's important for bar operators to understand the science behind beer and its variety of flavors. At the same time, it's obviously also important to consider customer preferences no matter what they might be. Let's start by looking at a two of your customers:

Macro Mike
Macro Mike just got off work. It's Friday. It takes him 10 minutes to get to the bar, and he walks in at 5:11. He wants Coors Light, and he wants it COLD. Heck, he even wants it in a frosted mug. After all, it's 95º in the shade.

Craft Craig
Craft Craig is waiting for his flight at the airport's best brew pub. The tap handles are as diverse as the people at the bar. It's been a long week of meetings, and Craig wants a flavorful beer crafted locally. After all, he's earned it.

These two customers both want beer, but they want it for two very different reasons. One customer is looking for refreshment, while the other is looking for flavor. And, believe it or not, temperature is an important factor for both customers' satisfaction.

The Role of Temperature in Beer Quality

It's easy to see how the beer's temperature matters to Macro Mike, but what about Craft Craig? The reality is that many flavorful beers lose their unique profiles when they're served too cold. Add in the fact that temperature is one of the biggest contributors to bad beer, and it's even more important to consider temperature from storage all the way to dispensing. But back to our two customers… is it possible to make them both happy at the same time?

Yes, you can serve different beers at different temperatures from the same tap system.

ArcticPOUR Advanced Refrigeration Technology from Perlick is the only beer system that allows operators to remotely pour two different beer temperatures at the same tap, and it can accommodate up to three trunklines from one coolant deck. This technology separates the Glycol Bath Flash Chiller and the refrigeration deck, allowing each component to be placed in its optimal operating environment. And, it's economical!

To learn more about serving beers at different temperatures, claim your copy of Perlick's Introduction to the ArcticPOUR.

Find out if Perlick's unique ArcticPOUR technology is right for your bar or restaurant. If you're ready to make Macro Mike and Craft Craig both happy, download your free Introduction to ArcticPOUR guide today.