New at NAFEM: The Tobin Ellis Signature Cocktail Station

Why We Partnered with a Famous Bartender to Increase Bar Efficiencies Everywhere

Tobin Ellis and Perlick have partnered to create a unique line of bar equipment. The Tobin Ellis Signature Cocktail Station includes sinks, ice storage, speed racks, drain boards and refrigeration – the important things. Designed for the craft cocktail movement but applicable in any bar setting, the Tobin Ellis Signature Cocktail Station represents the elimination of all the things that annoy bartenders, at least when it comes to equipment.

By merging the requirements of both volume bartending and the craft cocktail movement, Ellis and Perlick have developed equipment that will make life easier for bartenders. It's never been more convenient to serve creative cocktails more efficiently while eliminating some of the backaches and knee pains standard equipment can provide. Every cubic inch of the Tobin Ellis Signature Cocktail Station was scrutinized and optimized for peak performance.

Why Tobin Ellis?

"How many bartenders get to say they've designed bars from South Africa to Hawai'i, made drinks for the New York Yankees and Aerosmith, and helped rebrand a handful of the most famous properties in the world?"Tobin Ellis is the owner of BarMagic, a pioneering consulting firm that goes beyond just developing cocktail lists, training employees, and providing marketing experience. BarMagic was formed in 1997 when there was no such thing as a "bar consultant", and today, they assist with design, planning, construction, union reclassifications, procurement, financials, construction management, and much more.

Tobin Ellis is a 6-time national bartending champion and is most recognized for his appearances on "Throwdown with Bobby Flay, On the Rocks: The Search for America's Top Bartender" and the "Food Network Challenge". He has nearly 20 years experience in the beverage industry ranging from Tavern on the Green in Central Park to the Floridita in Havana.

Meet Tobin Ellis and find out how he can help your bar.

Join us at NAFEM 2015 in Anaheim. Meet Tobin Ellis and see live demonstrations of the Tobin Ellis Signature Cocktail Station. Preregister and visit us in Booth #5834.