You can't judge a wine list by its cover just like you can't judge a wine refrigerator on just the glass. While making a design aesthetically pleasing is certainly important, it's not the only component of a high quality commercial wine refrigerator. Let's take a quick look at some others.

DURABILITY

The first thing many operations consider when looking for a high quality wine refrigerator is durability. Open, close. Open, close. Open, close. Day after day, month after month, year after year. The bottom line is a high quality wine display needs to stand up to constantly being used.

Solution: Perlick's Wine Column Refrigeration is built to not only last years, but decades. It's longevity is its chief benefit. Heavy duty hinges provide smooth operation, and those hinges have to be durable because the glass door alone weighs about 100 pounds and is made from triple pane, Low-E, tinted glass.

The Perlick Wine Column solution also includes heavy duty, full extension shelves that are dipped in black polymer to protect against vibration and label abrasion.

To say Perlick's Wine Column Refrigeration is durable is an understatement.

EFFICIENCY

Wine refrigeration that uses less energy or more sustainable refrigerant is an import factor in both operating costs and environmental impact. At the same time, efficiency isn't just for energy consumption. It also means efficient usability and controls that are easy to operate.

Solution: Perlick's Wine Column Refrigeration uses R600a, an environmentally-friendly refrigerant this is 20 percent more energy efficient with absolutely no impact to ozone depletion. And a variable speed compressor allows for slower speeds and quieter operation.

As for operation, the PerliQ state-of-the-art digital touch screen provides precise temperature and humidity control as part of full-function access in a single interface. At the same time, light controls allow for brightness in increments of 20 percent, all the way up to 100.

PROFITABILITY

The bottom line is the bottom line. Wines are at the top of the list when it comes to restaurant profitability, and a high quality commercial wine refrigerator should be designed for that reason. Operation should consider clear visibility, lighting, proper storage conditions, and a wine storage solution that is truly created for commercial purposes.

Solution: A big part of profitability is visibility and versatility. Convertible display shelving allows operators to transform a wine display to highlight the finest of vintages or to maximize capacity with a simple adjustment. And with the Perlick Wine Column Refrigerator, these options are available in either red or white temperature zones.

Make sure your wines become a focal point of your dining room or customer environment. Tastefully-displayed wines will increase the overall aesthetic of the space and will encourage customers to look twice -- literally -- at the wine options you provide.

Make your wine program’s first impression a lasting impression with wine column refrigeration. To learn more about the features and benefits, read the Perlick Wine Column Refrigeration Guide.