As we approach the country's unofficial national holiday, all the hype leading up to Super Bowl LII will certainly be around the game, the festivities, and the commercials. Inside U.S. Bank Stadium in Minneapolis, Minnesota, for those lucky enough to be in attendance, there will likely be another focus, though - enjoying the amazing experience of seeing the Super Bowl in person. And the facility is nothing short of, well, super.

Lucky weekend beachgoers on Waiheke Island, New Zealand have more to look forward to than just the sun and surf. Thanks to Outspoken Coffee, fresh cold brew and nitro cold brew is delivered to sun bathers, swimmers and surfers fresh from the tap on a tricycle powered coffee cart. Let's take a look at how Outspoken Coffee got its start.

Do you ever wonder where your food and beverage equipment is made? Have you ever seen state-of-the-art manufacturing in action? Would you like to see first hand what sets one beer system apart from another? Take a few minutes minutes, and join us on a short but comprehensive guided tour of the Perlick facilities in Milwaukee, Wisconsin.

As we wind down an old year and look toward a new one, we thought we'd take a few minutes to review what was a remarkable 2017 in the bar and beverage world. As more and more consumers look toward high quality beverage options, each year seems to bring a new set of opportunities and associated challenges. So let's take a look back at what some of those were in 2017.

Instagram is a great place to get mixology inspiration from professionals and home experts alike, but there are a few cocktail bars we check in on often because of their beautiful imagery, creative recipes, and quality classics.

Bumped, bruised, scratched, and scraped. That should be the description of a prizefighter after twelve rounds, not a bartender after an eight hour shift. But bartending can be a demanding job that is both physically and mentally draining. Luckily, there are ways to reduce stress and injuries for bartenders, and one solution is through bar equipment design.

When you can't build out, build up. That's the basic idea behind the new Wine Column Refrigeration from Perlick. And because these units provide maximum visibility with a small footprint wine display, they're ideal for restaurants and foodservice operations that don't have an ideal space for increasing the visibility of wines but are looking to increase wine sales.

From fine dining restaurants to your local sports pub, even a quick survey of America's beverage programs will show the growing presence of cider. And because the cider market segment is so versatile, it requires greater consideration than most areas of the bar. To understand cider, or cidre, you first have to look at who's producing it. Cider usually comes from apples but can also be made from fruits like pears. It's bottled and marketed like beer, often as a gluten free alternative. It is also bottled and marketed like wine, particularly the French varieties.

The modern rebirth of the speakeasy can be traced back to the 1990s, but it took the craft cocktail renaissance the last 15 years to really cement it into our everyday bar vernacular. Since then, more and more speakeasies have been established across the country, and in many cases, one of the signature features of those establishments has been the entrances.

It’s been a long day, and your customers are heading into your bar for a nice cold beer. But when the bartender pulls the pint, what's supposed to be a refreshing beverage pours as a glass filled with foam. The reason is because the beer line is running too warm, and the negative effects are numerous. As we get into the heart of summer, warmer temperatures can impact not only your customers’ experience, but also your bottom line. While most 16 ounce beers should have about 2.25 ounces of head, any more than that will leave your customers feeling cheated.

Ben Franklin may not have been talking about cocktails when he came up with that proverbial saying, but nowhere does it ring more truly today than behind the bar. Every second is key for bartenders, and proper organization and bar setup saves them time for when they’ll need it most. The craft cocktail movement has led to more complex cocktail recipes, and consequently, warranted the need for bar setups to become more elaborate. That’s why the concept of mise en place has moved from the kitchen to the bar.

From speed rails to beer towers, keeping a bar productive and efficient will keep the profits pouring. Installers of bar equipment need that same efficiency when installing equipment like ice chests, sinks, and faucets. Nothing can derail a bar or foodservice operation like downtime needed to install new underbar equipment. It negatively affects both the installer's and the bar operator's time. And in the bar industry, time is money.

At Perlick, we’re all about bar and beverage innovation. We’ve been that way for 100 years. And now, the latest bar equipment design can be found directly in front of bartenders. The improved Perlick speed rail and lock cover design is the solution to lingering problems for bartenders and bar operators alike. Productivity can be hampered if the bar is not designed with a bartender in mind. A speed rail is one such piece of bar equipment that can provide a number of benefits if designed for efficiency.

Many holidays have an iconic character associated with them. Christmas has Santa Claus. Valentine’s Day has Cupid. Cinco de Mayo has the bartender. Much like St. Patrick’s Day, Cinco de Mayo is both a cultural celebration and sales enhancer for bars and restaurants. We know what we do on Cinco de Mayo, but why exactly are we celebrating?

Ever walk into a bar or restaurant, glance upon the massive beer tap list covering hundreds of ales and lagers, and after an hour of studying, decide on that same Irish Stout you always order? There’s an inexact science to curating a beer menu that not only meets the demands of your customers, but maximizes the profitability of your bar. But can there be such a thing as too many beer taps in your bar?

When you think of the Kentucky Derby, what comes to mind? Fancy hats? Singing “My Old Kentucky Home?” The Call to the Post? Or how about an ice cold mint julep? Hopefully the latter. No cocktail is so closely attached to a sporting event like the mint julep and the Kentucky Derby. You don’t need to be at Churchill Downs to enjoy a mint julep (although we highly recommend it). No matter if you’re in the racetrack infield, sitting on Millionaire’s Row, or throwing a Kentucky Derby party at your bar or restaurant, no Derby weekend is complete without this minty concoction.