Maybe a bar operator wants to include storage in the underbar area where it will be in line with 30-inch high equipment or work surfaces. Maybe an owner is retrofitting an existing underbar because adding bottled ciders to the beverage list requires more refrigeration capabilities in a limited space. Maybe a designer wants to use low height cabinets during the planning and designing phase of a new bar. Now this is all possible with low-height back bar refrigeration and storage from Perlick.

The Perlick factory just outside of Milwaukee can be a large and overwhelming place. But if you know what to look for, it can also be an eye opening place that sheds light on the whole Perlick philosophy. One of the easiest ways to learn about Perlick is to go behind-the-scenes. Quality and innovation are the names of the game.

When it comes to back bar and underbar refrigeration, options mean everything. From color to door design to temperature control, finding the right bar refrigeration unit can increase bar efficiencies, allow for more accurate beverage storage, and ultimately increase the productivity and profitability of the bar. Essentially, your bar refrigeration needs to "fit."

Looking to build a profitable beer dispensing system? We know what you need, and we know profit is the bottom line. That’s why our engineers have poured over our systems to ensure they run as efficiently as possible. Our systems reduce waste to make sure you get the biggest bang for your buck when you choose a Perlick Beer System.

* The following Art of Bar Design Q&A article with Greg Rodd, Sales Engineer Manager with Perlick, first appeared in the February edition of Foodservice Equipment & Supplies magazine. What makes for good bar design? The bar is a profit center. A well designed, efficient bar has the right equipment arranged to minimize bartender movement, which equals more drinks per hour and translates to higher profits.

Just over 100 years ago, Perlick was founded in a small shop on Reed Street here in Milwaukee. Over the course of the last century, we've introduced mechanical refrigeration to the industry, created the first remote beer system that can carry beer 100 feet, and have evolved into an industry leader in commercial bar and beverage equipment. And we have the Best-In-Class Awards to prove it.

It's your choice. When designing your bar with maximum throughput in mind, you get to decide the features, the quality, and the configuration. These choices will ultimately determine how efficient your bar will be, how productive your staff will be, and how profitable your operation will be.

Vermouth. A classic almost mystical spirit that experienced its heyday in the late 1800s and early 1900s. Its versatility is limited only by the bartender's imagination, as it works in cocktails ranging from the Martini to the Manhattan to the Negroni. But to understand why vermouth is making a comeback, you first have to know why it lost favor in the first place.

Eat. Drink. Shine. That's the way life is in Boulder, Colorado, where one of the most established groups in the local food and beverage industry has developed their latest legacy... potions.

If you stop and think about it, you can probably come up with a few cocktails that incorporate vegetables -- Bloody Mary's, Mojitos made with cucumber, or even a jalapeño-infused Margarita. And while fruits are still far more popular than vegetables when it comes to cocktail flavors, don't count out the veggies just yet.

Summer is here, and one of America's greatest pastimes is traveling the country in search of the Great American Ballpark. Here at Perlick, we're doing the same thing, though we're not just limiting our tour to baseball. From the World's Greatest Arena to the Frozen Tundra here a little closer to home, let's take a quick look at the evolution of stadium beer and beverage service from famous arenas across the country.

If there's one thing we recall from high school science class, it could be that every action has an equal and opposite reaction. What Newton was basically saying was that nature has a way of balancing itself out, but what he might not have realized was the same goes for an effective beer system. Everything you do, every change you make, has an impact to the system as a whole.

On Tuesday, April 24th, Tobin Ellis participated in a Restaurant Development + Design webinar on Bar Evolution. Moderated by Joe Carbonara and attended by fellow panelist, Peter Vestinos, the event recapped important bar and beverage trends such as creating immersive experiences for guests, the balancing act of curating the right bar equipment packages, developing new bar and beverage concepts, and understanding what you want and what it takes to grow.

Whether you want to call it a sodium chloride infused libation, or a simple salted cocktail, the case for adding salt to your drinks is a pretty solid one. And we're not just talking about margaritas, either. Why would you add salt to a cocktail? Our palates can detect five flavors: sour, bitter, sweet, umami (glutamates), and...you guessed it, salt. Adding salt to a drink allows other flavors to more fully develop on the palate. And because we're talking about a very small dose of salt, salted cocktails won't actually have a salty flavor.

You can't judge a wine list by its cover just like you can't judge a wine refrigerator on just the glass. While making a design aesthetically pleasing is certainly important, it's not the only component of a high quality commercial wine refrigerator. Let's take a quick look at some others.

For many of us, it feels like the spring weather takes longer to arrive every year. When it does finally arrive, springtime brings with it trees blossoming, birds chirping, and crisp, refreshing beers to pour. Of the four seasons, spring is often overlooked when it comes to associating beer styles, and it can be attributed to a lack of specific seasonal flavors tied to spring.