Maybe a bar operator wants to include storage in the underbar area where it will be in line with 30-inch high equipment or work surfaces. Maybe an owner is retrofitting an existing underbar because adding bottled ciders to the beverage list requires more refrigeration capabilities in a limited space. Maybe a designer wants to use low height cabinets during the planning and designing phase of a new bar. Now this is all possible with low-height back bar refrigeration and storage from Perlick.

The Perlick factory just outside of Milwaukee can be a large and overwhelming place. But if you know what to look for, it can also be an eye opening place that sheds light on the whole Perlick philosophy. One of the easiest ways to learn about Perlick is to go behind-the-scenes. Quality and innovation are the names of the game.

When it comes to back bar and underbar refrigeration, options mean everything. From color to door design to temperature control, finding the right bar refrigeration unit can increase bar efficiencies, allow for more accurate beverage storage, and ultimately increase the productivity and profitability of the bar. Essentially, your bar refrigeration needs to "fit."

Looking to build a profitable beer dispensing system? We know what you need, and we know profit is the bottom line. That’s why our engineers have poured over our systems to ensure they run as efficiently as possible. Our systems reduce waste to make sure you get the biggest bang for your buck when you choose a Perlick Beer System.

* The following Art of Bar Design Q&A article with Greg Rodd, Sales Engineer Manager with Perlick, first appeared in the February edition of Foodservice Equipment & Supplies magazine. What makes for good bar design? The bar is a profit center. A well designed, efficient bar has the right equipment arranged to minimize bartender movement, which equals more drinks per hour and translates to higher profits.

Just over 100 years ago, Perlick was founded in a small shop on Reed Street here in Milwaukee. Over the course of the last century, we've introduced mechanical refrigeration to the industry, created the first remote beer system that can carry beer 100 feet, and have evolved into an industry leader in commercial bar and beverage equipment. And we have the Best-In-Class Awards to prove it.

It's your choice. When designing your bar with maximum throughput in mind, you get to decide the features, the quality, and the configuration. These choices will ultimately determine how efficient your bar will be, how productive your staff will be, and how profitable your operation will be.

Vermouth. A classic almost mystical spirit that experienced its heyday in the late 1800s and early 1900s. Its versatility is limited only by the bartender's imagination, as it works in cocktails ranging from the Martini to the Manhattan to the Negroni. But to understand why vermouth is making a comeback, you first have to know why it lost favor in the first place.

What’s the secret behind a Perlick Backbar? A lifetime of experience.

A purpose-designed companion to the Tobin Ellis Bartender's Cockpit, this Cocktail Freezer (Dual Zone) keeps specialty ice, frozen glassware, and a refrirgerated product all within an arm's reach.

Perlick’s trusted commercial back bar refrigerator is now available in a bold, all-black finish — a modern nod to our 1940s Black Beauty. Available in 1-, 2-, 3-, and 4-door models, it delivers timeless style and proven performance.

“Whoa. That’s Instagram-worthy.” In today’s digital age, there’s no higher compliment. That’s especially true in bars or restaurants. When a colossal-sized cheeseburger, an artistically presented slice of cheesecake, or a glowing craft cocktail arrives in front of us, our first instinct might be to reach for our phones and share these creations with the world.

Keeping wine at ideal temperatures is obviously a critical element to success for any operations featuring a wine list. That being said, there are different ways to refrigerate wine, and this requires refrigerant. Refrigerant is a substance used to lower temperatures, but there are a range of options to consider. Some are more efficient and eco-friendly than others.

Square footage. It's hard to come by no matter where the operation. Even restaurants in suburban or rural locations have to deal with the challenges of doing more with less in their attempts to maximize profits. Bar and beverage. For many restaurants, it's hard to imagine a menu segment that brings in more revenue, and wine is an important part of this, especially as more and more Americans consume wine.

"We've noticed the non-drinker has evolved," said award-winning bartender and founder of London's Dandylyan said in a recent article in Forbes. "It means you have people not drinking for a multitude of reasons, but they still want to socialize." This is a statement on the non-alcoholic or low-alcohol beverage trend that is gaining in popularity both at home and abroad. Consumers who choose not to imbibe have more than just the basic teetotaling options of decades past, and operators who understand this and are willing to step out of their comfort zones stand to attract a new type of customer.