Perlick’s new Tobin Ellis Signature Cocktail Station is a breakthrough achievement in underbar design resulting from an ambitious collaboration between 6-time national bartending champion and celebrated bar designer, Tobin Ellis, and the award-winning engineering team at Perlick.
“Together, we’ve built a cocktail station that’s perfect for everything from craft cocktail bars to high-volume nightclubs and 5-star/5-diamond hotel environments. It’s the tricked-out station every serious bartender has dreamt about and every savvy operator has hoped for."
Tobin is owner of BarMagic of Las Vegas, a hospitality design & consulting firm established in 1997 that specializes in concept development, bar design, training and operations.
BarMagic’s portfolio of clients include MGM Mirage, Marriott/Ritz Carlton, Ace Hotel, Caesars Palace, PURE Management, Gaylord Hotels, Isle of Capri Casinos, CSX Hotels and more.
Tobin’s bartending and consulting career spans 26 years and includes 6 national bartending titles, 15 appearances in the finals of international bartending championships as well as appearances on Throwdown with Bobby Flay, Spike TV’s Bar Rescue, and the Food Network Challenge.
Called “a shot of adrenaline” by the New York Times, Tobin specializes in bar design and speaks on the subject all around the world. Also to his cat. He is the mind behind the world’s first series of pop-up speakeasies (Social Mixology) that appeared in New York, Miami, New Orleans, Aspen, Honolulu, Los Angeles, San Francisco, and Las Vegas. Tobin grew up in Rochester, NY where he began his career before tending bar in Manhattan, Washington DC, and Las Vegas.
His company’s work has won a slew of accredited awards including Best Hotel Bar in Las Vegas (2005), Best Lounge in Las Vegas (2005), Best Cocktails (2005, 2007, 2009, 2010), and Best Hotel Opening (hotelchatter.com, 2011). Tobin has appeared on ABC, NBC, USA, E!, A&E, Food Network, Travel Channel, Spike, Bravo, and Discovery. For more information, visit www.barmagic.com.