At Perlick, we’re all about bar and beverage innovation. We’ve been that way for 100 years. And now, the latest bar equipment design can be found directly in front of bartenders. The improved Perlick speed rail and lock cover design is the solution to lingering problems for bartenders and bar operators alike. Productivity can be hampered if the bar is not designed with a bartender in mind. A speed rail is one such piece of bar equipment that can provide a number of benefits if designed for efficiency.

Many holidays have an iconic character associated with them. Christmas has Santa Claus. Valentine’s Day has Cupid. Cinco de Mayo has the bartender. Much like St. Patrick’s Day, Cinco de Mayo is both a cultural celebration and sales enhancer for bars and restaurants. We know what we do on Cinco de Mayo, but why exactly are we celebrating?

Ever walk into a bar or restaurant, glance upon the massive beer tap list covering hundreds of ales and lagers, and after an hour of studying, decide on that same Irish Stout you always order? There’s an inexact science to curating a beer menu that not only meets the demands of your customers, but maximizes the profitability of your bar. But can there be such a thing as too many beer taps in your bar?

When you think of the Kentucky Derby, what comes to mind? Fancy hats? Singing “My Old Kentucky Home?” The Call to the Post? Or how about an ice cold mint julep? Hopefully the latter. No cocktail is so closely attached to a sporting event like the mint julep and the Kentucky Derby. You don’t need to be at Churchill Downs to enjoy a mint julep (although we highly recommend it). No matter if you’re in the racetrack infield, sitting on Millionaire’s Row, or throwing a Kentucky Derby party at your bar or restaurant, no Derby weekend is complete without this minty concoction.

If you were in Washington D.C. for the annual Craft Brewers Conference, you probably left encouraged by the enthusiasm, innovation, and dedicated talent we have in the beer industry. This was certainly made evident in the Craft Brewers Conference 2017 State of the Industry Address. Delivered by the Brewers Associations director, Paul Gatza, and chief economist, Bart Watson, the address highlighted both the good news and the bad news throughout the beer industry, and it was summarized in a recent article from Brewbound.

Miller Park announced this week that the renovations to their concessions area is now complete and ready to go for opening day, April 3. Miller Park's new food and beverage program includes 24 draft beers, all brewed in Wisconsin, and flowing from Perlick taps. Beer selections include Citrus Happy, Lo-Gii and Outboard from Milwaukee Brewing Co., Happy Place and Upward Spiral from Third Space Brewing, 5th Element from One Barrel Brewing Company, and more.

In today’s digital age, what was “hip” a week ago is likely old news by now. Trends and tastes are changing faster than ever, and nowhere is that more prevalent than with bar and beverage selections. The group with both the influence and the buying power spearheading these changes are Millennials. For restaurants, bars, and nightclubs, it’s important to offer bar and beverage selections that reflect this generation’s tastes. But before you offer the newest craft cocktail, you want to first understand what quenches the thirst of this demographic.

The Tobin Ellis Signature Cocktail Station is one of Perlick's greatest innovations over our first 100 years as a company. With the rise of craft cocktails, bars needed an easy way to maintain quality while increasing quantity. And when you increase quantity, you obviously increase profits. The craft cocktail trend is no longer a trend. It's a movement that's here to stay. So let's take a look at what some of the country's most prominent bartenders, beverage managers, and operators are saying about the Tobin Ellis Cocktail Station from Perlick and how it's changing their business for the better.