If you were in Washington D.C. for the annual Craft Brewers Conference, you probably left encouraged by the enthusiasm, innovation, and dedicated talent we have in the beer industry. This was certainly made evident in the Craft Brewers Conference 2017 State of the Industry Address. Delivered by the Brewers Associations director, Paul Gatza, and chief economist, Bart Watson, the address highlighted both the good news and the bad news throughout the beer industry, and it was summarized in a recent article from Brewbound.

In today’s digital age, what was “hip” a week ago is likely old news by now. Trends and tastes are changing faster than ever, and nowhere is that more prevalent than with bar and beverage selections. The group with both the influence and the buying power spearheading these changes are Millennials. For restaurants, bars, and nightclubs, it’s important to offer bar and beverage selections that reflect this generation’s tastes. But before you offer the newest craft cocktail, you want to first understand what quenches the thirst of this demographic.

The Tobin Ellis Signature Cocktail Station is one of Perlick's greatest innovations over our first 100 years as a company. With the rise of craft cocktails, bars needed an easy way to maintain quality while increasing quantity. And when you increase quantity, you obviously increase profits. The craft cocktail trend is no longer a trend. It's a movement that's here to stay. So let's take a look at what some of the country's most prominent bartenders, beverage managers, and operators are saying about the Tobin Ellis Cocktail Station from Perlick and how it's changing their business for the better.

Over the past several weeks, we've looked back at the last century to see how far we've come in the world of bar and beverage. From the 1917 wine vintages in Europe to cocktail trends through the decades, it's been fun reminiscing about what bars were serving 100 years ago. But now we'd like to take a look at why Perlick is here and the reasons we're still in business after all these years. Let's take a look back at 100 years of bar and beverage equipment innovations.

As the entire country gathers around the television on Super Bowl Sunday, we’ll all have our rooting interests. Some will be pulling for their favorite team and others will be rooting for the host to announce, “The wings are ready!” However, a good number of us will have far more interest in the commercials than the football game itself. Ask someone about their favorite play in the Big Game or their favorite commercial and we bet they’ll recite the advertisement first!

The year 1917 began with our nation on the brink of World War I, which would eventually happen a few months later when President Woodrow Wilson declared war on Germany. On a different gridiron, the New Year began with Oregon beating Pennsylvania in the third annual Rose Bowl. And throughout the year and across the country, bars, saloons, and taverns were as popular as ever. But what were bars serving 100 years ago?

Oktoberfest is one of the most celebrated beer-drinking events in the entire world. Though the original began in Munich in 1810 as part of a wedding celebration between Crown Prince Ludwig and Princess Therese, the event has spread across the world as an annual celebration of German culture, music, food, and beer.

Getting your beer system right on the first try is critical. And to get it right, beer system engineers have to consider all the hard questions and not gloss over the details. But what are those questions, and what are some of the correct answers? To begin, it's important to ask what kind of pressure source do you need? This is determined by the distance of your beer run, as well as the changes in elevation when comparing your cooler to your dispensing station.

With so many quality bars around the country, it means a great deal to be labeled as “the best.” From the menu and cocktail quality to the atmosphere and bar teams, a lot goes into being recognized at the top of the industry. Tales of the Cocktail’s Spirited Awards have become one of the most prestigious and coveted honors a bar can attain.

“Whoa. That’s Instagram-worthy.” In today’s digital age, there’s no higher compliment. That’s especially true in bars or restaurants. When a colossal-sized cheeseburger, an artistically presented slice of cheesecake, or a glowing craft cocktail arrives in front of us, our first instinct might be to reach for our phones and share these creations with the world.

"We've noticed the non-drinker has evolved," said award-winning bartender and founder of London's Dandylyan said in a recent article in Forbes. "It means you have people not drinking for a multitude of reasons, but they still want to socialize." This is a statement on the non-alcoholic or low-alcohol beverage trend that is gaining in popularity both at home and abroad. Consumers who choose not to imbibe have more than just the basic teetotaling options of decades past, and operators who understand this and are willing to step out of their comfort zones stand to attract a new type of customer.

If you stop and think about it, you can probably come up with a few cocktails that incorporate vegetables -- Bloody Mary's, Mojitos made with cucumber, or even a jalapeño-infused Margarita. And while fruits are still far more popular than vegetables when it comes to cocktail flavors, don't count out the veggies just yet.

Summer is here, and one of America's greatest pastimes is traveling the country in search of the Great American Ballpark. Here at Perlick, we're doing the same thing, though we're not just limiting our tour to baseball. From the World's Greatest Arena to the Frozen Tundra here a little closer to home, let's take a quick look at the evolution of stadium beer and beverage service from famous arenas across the country.

If there's one thing we recall from high school science class, it could be that every action has an equal and opposite reaction. What Newton was basically saying was that nature has a way of balancing itself out, but what he might not have realized was the same goes for an effective beer system. Everything you do, every change you make, has an impact to the system as a whole.

For many of us, it feels like the spring weather takes longer to arrive every year. When it does finally arrive, springtime brings with it trees blossoming, birds chirping, and crisp, refreshing beers to pour. Of the four seasons, spring is often overlooked when it comes to associating beer styles, and it can be attributed to a lack of specific seasonal flavors tied to spring.

Despite the adversity the lodging industry faces with home sharing services like Airbnb and VRBO, there's also an enormous opportunity for properties to attract and cash in with food and beverage. In a recent edition of Foodservice Equipment & Supplies, our own VP of commercial sales, Jim Koelbl, sat down to discuss the current beverage trends in the hospitality industry, and the conversation was enlightening.