FOR IMMEDIATE RELEASE
Scott Schloerke
414-353-7060 x3040
scs@perlick.com or
Jean Radtke
414-771-1044, x112
jradtke@phoenixmgi.com

Perlick Expands their Custom Back Bar Offerings

MILWAUKEE, WI – November 5, 2007 – Perlick Corporation introduced yet another example of custom finish back bars at the NAFEM (North American Food Equipment Manufacturers) trade show in Atlanta recently. Their booth included a variety of cabinets with a painted finish that drew rave reviews from the booth attendees. “Visitors to our booth were amazed and pleased with the versatility of our customization capabilities in general, especially when they saw our painted back bars,” said Jim Koelbl, sales manager. “They were impressed with the overall quality look and finish,” he added.

Perlick utilizes automotive grade paints that include a clear-coat protection, providing a durable finish that will hold up in what can sometimes be a tough bar environment. A variety of colors are available. Customization opportunities have always been there, but black and stainless have been prevalent in the industry. Perlick wants to remind people that you can distinguish yourself and your brand. Perlick will help you extend your customers’ brand with their complete bar equipment, refrigeration equipment and beer system package.

Perlick’s back bars are better built and more efficient than others, winning numerous Energy Star awards this year. This energy efficiency, combined with customization capabilities and the best lead times in the industry, gives Perlick a distinct competitive advantage.

Perlick Corporation is a leading manufacturer of innovative total package bar and beverage systems, including custom refrigeration equipment, custom underbar equipment, beer dispensing equipment and brewery fittings that optimize energy use, improve style, and increase durability to help maximize the profitability of any beverage service operation. Perlick employs over 200 people at its 300,000 square foot manufacturing facility in Milwaukee, Wisconsin. To find out more, visit www.perlick.com or call 800-558-5592.