FOR IMMEDIATE RELEASE
Scott Schloerke
414-353-7060 x3040
scs@perlick.com or
Jean Radtke
414-771-1044, x112
jradtke@phoenixmgi.com

Perlick’s Custom Back Bars match any Brand Design

MILWAUKEE, WI – June 24, 2007 – Perlick Corporation offers custom commercial back bars available in any finish you can imagine – peach, coral, mint, wood, and even plaid.

Brand design is the cornerstone of successful marketing. “Restaurants, hotels, casinos, night clubs, stadiums, breweries and airports want to reflect a brand design that excites their customers and Perlick allows them to do that,” says Thomas Gutkowski, Sales Manager for Perlick Corporation. “It is essential for the hospitality business to distinguish themselves from their competitors in atmosphere, service, bar, beverage and food,” he adds. Perlick Corporation helps them further achieve their brand identity through back bar custom finishes.

Customization opportunities have always been there, but black and stainless have been prevalent in the industry. “We want to remind people that you can be different,” touts Gutkowski. “If you want to distinguish yourself and your brand, why use a black cabinet with a carved wood brand design? At Perlick, we’ll help you extend your customers’ brand with our complete bar equipment, refrigeration equipment and beer system package,” he adds. Perlick’s back bars are better built and more efficient than others, winning numerous Energy Star awards this year. This energy efficiency, combined with customization capabilities and the best lead times in the industry, gives Perlick a distinct competitive advantage. To see a few samples of custom finishes, visit www.perlick.com/back-bar-new.shtml.

Perlick Corporation is a leading manufacturer of innovative total package bar and beverage systems, including custom refrigeration equipment, custom underbar equipment, beer dispensing equipment and brewery fittings that optimize energy use, improve style, and increase durability to help maximize the profitability of any beverage service operation. Perlick employs over 200 people at its 300,000 square foot manufacturing facility in Milwaukee, Wisconsin. To find out more, visit www.perlick.com or call 800-558-5592.

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